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MAKE
YOUR BEST APPEAL
to a growing prospering community!
Your
connection to hundreds of thousands Russian speakers is here.
Published
since the fall of 1995, "Vecherniy New York" (otherwise known as
"Evening New York") is a community-oriented newspaper. It serves
the Russian-speaking population of the Metropolitan New York area of one
half million, and beyond.
*
* * Mission
statement:
Promoting the integration of
Russian immigrants into the American society, "Vecherniy New
York" continuously strives to satisfy our readers’ intellectual
needs. "Vecherniy New York" educates, entertains, and all the
while preserves a sense of a common community in this increasingly
interconnected world.
Our
community:
A well-educated and highly professional Russian immigrant
population is adapting to life in the United States. These people are
building new careers, are developing new businesses, and are striving for
opportunity. "Vecherniy New York" is their determined companion.
Our
product:
"Vecherniy New York"
offers effectual coverage of all major events in New York, the United
States, former USSR and other points on the planet.
The newspaper also provides an open discussion forum for the airing of any
issue salient to our community. The diversity of articles informs our
readers of the latest intellectual, cultural and business happenings, in
the Russian community and beyond.
We have kept the low price of 50 cents to make these resources affordable for
everyone.
Our
distribution:
Circulation of
"Vecherniy New York" grows steadily, and presently exceeds
20,000 copies a printing. The paper is distributed each week on Fridays in
500 stores and newsstands in every borough of New York City, in New
Jersey, in Connecticut, and in Pennsylvania, by subscription all over USA,
including mass distribution in cities like Miami, Atlanta, Chicago, San
Francisco and others.
Our
format:
The newspaper is printed in
the 11"X17" format (56 column inches). Print size is
10"X14".
Colors: B&W, Spot Color, Full Color
Total published
pages - 88 per Issue.
Constant growth is one of our first priorities.
Our
staff:
"Vecherniy New York" employs the best forces of Russian
journalism and creative young designers who will furnish every feature
with professionalism and every advertisement with uniqueness.
Our
feature sections:
In addition to furnishing the most current news information,
"Vecherniy New York" offers its readers the following extras -
"Women’s Corner", "Judicial Advice", "Business
Club", "Health and Medicine", "Education",
"Travel", "Auto-club", "Big City Lights",
"Theater, movies and entertainment", "Science and
Technology", and many others. Our experience has shown that the
helpful and often entertaining information in these features reinforces
any advertising found there, just as the advertising substantiates these
pages. Layout designers work together with our advertising department to
create the most carefully planned and thoughtfully laid out features.
Our
service:
Do you have an
idea for an ad? That’s all that you will ever need if you advertise with
"Vecherniy New York". We will develop your concept to its full
potential. Our writers will develop engaging original text or translate
your own advertisement. Our creative and layout departments produce prompt
and professional design, whether you favor the serious and official look
or you like a fun and youthful attitude. If you prefer bare text or
graphic explosions, or anything in-between - our designers suit every
need.
In addition, place an advertising article to tell our readers - your
clients - more about your product or service. We will write your article,
or edit an existing one, if you so desire. Advertising articles work
wonders in conjunction with your regular ads; therefore there is always a
discount when you place both.
Our
concept:
"Vecherniy New York"
serves as a matchmaker between members of our community and businesses.
Advertising in "Vecherniy New York" is the surest way for goods
and services to reach the consumers of the fast-growing and prospering
Russian-speaking community.
"Vecherniy
New York" carries out an aggressive and considered pricing policy on
advertising. We believe that the opportunity to advertise in our newspaper
should be open to every business. Therefore, we provide flexible pricing
plans to suit each advertiser’s needs.
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